Fine-Tuned Pricing Control: Meet the New Markup per Master Hotel Feature in wbe.travel

At wbe.travel, we’re committed to giving travel businesses more flexibility and better control over their pricing strategies. That’s why we’ve launched a highly requested feature: Markup per Master Hotel.

This powerful addition allows B2B travel agencies and wholesalers to apply markups at the hotel level, across all integrated third-party hotel suppliers (excluding Direct Contracts). For Direct Contracts,hotel-level markups can continue to be managed through the Contracting System. Whether you’re working at the agency level or using markup groups, this tool adds a new layer of precision to your pricing model.

Key Benefits:

• Hotel-specific markups: Adjust pricing on a per-hotel basis, based on demand or margin goals
• Multi-supplier support: Works for all hotel providers, except direct contracts
• Markup caps: Set limits to ensure prices stay within a predefined range
• Override rules: Automatically replace any general markup set for the same supplier

How It Works:

• Choose your agency or markup group
• Access the Markup per Master Hotel tab
• Define the supplier, destination, hotel, markup %, and an optional cap
• Save — and the system will apply your rules instantly in search results

For example, setting a 20% markup with a €200 cap will apply the percentage unless it exceeds €200, in which case the cap takes priority. Pro tip: You can easily search and select destinations and hotels using autocomplete fields — no codes needed.

Who Should Use This Feature?

This is ideal for travel businesses managing large inventories or working with strategic hotel partners, where fine-tuning margin at the hotel level is key to staying competitive and profitable.

Ready to optimize your hotel markups?
Log in now into your platform and start setting your hotel-specific markups with ease.